Love Calls Us to the Things of This World free essay sample

Wilbur is a poem about our reason for living. The reason we get up every morning and go about our day according to Wilbur is love. The title of this poem clearly is making that statement. The title however is not quite enough to portray exactly what it is that we are being called back from. When we are sleeping, our souls become part of a peaceful and pure realm. In contrast the waking world is full of stress and undesirable challenges, a world in which the soul has no desire of being part of. Using highly refined diction and structure, Wilbur portrays the contrast between the two worlds and our souls reason for accepting the return to reality. The structure of the poem can be separated in to two parts. The first half describes the souls perception of the surrounding world as its body first begins to wake up. We will write a custom essay sample on Love Calls Us to the Things of This World or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is set during the period between true consciousness and the dream world. In this moment reality becomes pure and timeless. In the third line, the author describes the soul â€Å"hanging bodiless and simple. Using this kind of diction to set the tone as a sort of mock-seriousness and creates a sense of suspension and detachment from the world. Still within the beginning of the poem, the tone seems to sway between humor and spirituality. As an example of the humor used, the author writes â€Å"The morning air is all awash with angels. † Still conveying a strong sense of spirituality, this line also serves as a pun towards the angels being described through the hanging laundry just outside of the open window. It also gives the spiritual world a likeness of heaven, full of angels. The humor is in the word choice â€Å"awash† because it serves a double meaning. The first meaning is that the air is â€Å"full† of the angels, and the other meaning is the fact that people â€Å"wash† their laundry to make it clean and fresh again. The first half of the poems diction is well used to describe this spiritual realm. Using such words as, â€Å"calm swells† and â€Å"halcyon† which is a very strong word meaning a peaceful and happy period of the past. The author focuses on giving laundry the personification of angels. Angels being one of the most distinct symbols for spirituality and purity. Throughout the first two stanzas, a strong sense of whimsical and somewhat frail tranquility is given to the reader. The laundry is also a symbol for cleanliness and softness. By the end of the first half the spiritual world is vivid and alive in the readers mind. In the third stanza, there is an abrupt transition from the spiritual world into the physical reality. All of a sudden the author describes â€Å"The terrible speed † in which the angels go back to being just laundry, as if the sleeping person is rapidly pulling out of a dream state. At the end of the stanza the author is using clever diction to describe how sudden reality sets in. The very last line of this half of the poem is very important. It marks the point in which the physical word takes over. Using only three words â€Å"The soul shrinks† the author is setting more of a disappointing tone. This line describes the â€Å"soul† and its reluctance to fade back into the physical realm, as well as a transition to the other side of Wilburs contrasting poem. In the last four stanzas Wilbur uses creative diction to convey the souls hesitation to wake up from the peaceful angelic world, and into the contradicting reality of the real world. Line seventeen in a very strong way to portray this ill-received reality. By using the lineâ€Å"The punctual rape of every blessed day † as a view of the real world, and its unpleasant formality, social pressures and everyday responsibilities. How the roles we must fill take away any sense of wonder and spirituality, leaving our souls â€Å"shrunken†. The author gives the mans soul personification in the second stanza. As the soul cries out how it wishes there to be nothing but the simple spiritual side that the sleeping realm offers. These few lines make it as though there is no reason to become part of such a world. However, as the man fully becomes lucid, â€Å"the soul descends once more in bitter love. † Though the the physical world is harsh and unclean compared to spiritual realm of sleep. No matter how â€Å"bitter† it is, love has become the souls one true purpose for returning. By the last stanza the soul seems to be brimming with compassion and love. Even though the spiritual world has been left to sleep, there are other ways to bring that sense of peace to such a contradicting reality and its inhabitants. In the last stanza, each line describes love and mercy, setting a hopeful tone. The author is combining the two worlds with love, by clothing the unworthy and letting people go â€Å"fresh and sweet†. This shows that there is still hope for the dreary souls of humanity, as long as we try our best to have love. The fact that the spiritual world was strongly associated with laundry is important because this offers a chance for the physical world to have a sense of connection with the spiritual world. To solidify the comparison of the spiritual soul and the physical world. Wilbur ends the poem with the line â€Å"Keeping their difficult balance. † Meaning that each side would not be able to exist without the other. This poems ability to bring such a descriptive comparison between spirituality and physical reality is based on the authors use of diction and structure. The journey the soul takes in this poem from one realm to the next is very moving. Making one think about what our true purpose on this earth is and how we can keep our souls from shrinking. This poem by Richard Wilbur sheds a whole different light on the simple act of waking up.

Free Essays on Lady Clare Essay

LADY CLARE ESSAY The Ballad ‘Lady Clare’ is about a woman finding that she is not a rich Lady, but she is in-fact a poor maid. she then goes to her fiancà © and, trusting his love for her, tells the truth. The Lady in the ballad was not rich because the real Lady Clare died while feeding from the nurse and the she swapped the child with her own. I think the nurse swapped the children for two reasons; one was to save her job and two was to give her child a better life than the she could have given her. The ballad has quite a lot of detail and you can understand the feelings of some of the characters quite well like when the nurse says to ‘‘Lay Clare’’ – â€Å"give one kiss to mother dear alas! My child I sinned for thee†- in this quote I think the nurse is saying that she knows that shi did wrong but she did it in the best interests of her child. The ballad is very well told because it goes into a lot of detail, explaining some points very well, it also gave you a clear description of lady Clare’s personality because, in the ballad although the doe had only just met Lady Clare it followed her and trusted, her this meant that she was a very caring girl. In some ways Lady Clare is a typical ballad because it : Has a leading and strong character Tells a story Set in a historical setting And this is what most ballads have. In other ways ‘Lady Clare’ is not a typical ballad in that: It has no repeating chorus It is not in song form It has no rhyming in it Tennyson makes his characters seem quite real in that he shows you their feelings and, without you even realising it, makes you create a picture of them in your mind. From the way the three characters behave in the ballad we find that Lady Clare and Lord Ronald are from quite rich or well- off backgrounds, but the nurse on the other hand is from a poor background. The characters show their feelings fir one another quite well- for ex... Free Essays on Lady Clare Essay Free Essays on Lady Clare Essay LADY CLARE ESSAY The Ballad ‘Lady Clare’ is about a woman finding that she is not a rich Lady, but she is in-fact a poor maid. she then goes to her fiancà © and, trusting his love for her, tells the truth. The Lady in the ballad was not rich because the real Lady Clare died while feeding from the nurse and the she swapped the child with her own. I think the nurse swapped the children for two reasons; one was to save her job and two was to give her child a better life than the she could have given her. The ballad has quite a lot of detail and you can understand the feelings of some of the characters quite well like when the nurse says to ‘‘Lay Clare’’ – â€Å"give one kiss to mother dear alas! My child I sinned for thee†- in this quote I think the nurse is saying that she knows that shi did wrong but she did it in the best interests of her child. The ballad is very well told because it goes into a lot of detail, explaining some points very well, it also gave you a clear description of lady Clare’s personality because, in the ballad although the doe had only just met Lady Clare it followed her and trusted, her this meant that she was a very caring girl. In some ways Lady Clare is a typical ballad because it : Has a leading and strong character Tells a story Set in a historical setting And this is what most ballads have. In other ways ‘Lady Clare’ is not a typical ballad in that: It has no repeating chorus It is not in song form It has no rhyming in it Tennyson makes his characters seem quite real in that he shows you their feelings and, without you even realising it, makes you create a picture of them in your mind. From the way the three characters behave in the ballad we find that Lady Clare and Lord Ronald are from quite rich or well- off backgrounds, but the nurse on the other hand is from a poor background. The characters show their feelings fir one another quite well- for ex...

Concept Analysis Research Paper Example | Topics and Well Written Essays - 1250 words

Concept Analysis - Research Paper Example The theoretical basis of self care as a nursing concept is based on a number of theories that particularly attempt to explain behavior changes associated with self care practices and why some individuals do or do not undertake some of the self care activities. According to Orem’s conceptual theory of self care, individuals have a strong need to achieve maximum level of independence and take care of themselves. On the other hand, the self regulation model of self care developed Leventhal and Robitaille (1998) argues that the individuals’ differences and motivations is a critical factor that determines their ability to initiate and sustain self care practices. This paper critically analyzes the concept of self care with particular focus to the insights, validity and reliability of the contributions of different authors to the development of the concept. Aims of the analysis The primary aim of this concept analysis is to provide an important insight and critical review of the concept of self care using the methodology of (Walker and Avant, 2010). The other important purpose of this critique is to provide an integrated discussion of the importance of self care in nursing practice using the diverse view points and empirical scientific arguments from different authors. Lastly, the findings of this concept analysis will be important in the future scientific studies regarding the varying abilities of individuals to initiate and sustain self care related behaviors. Literature review on the concept of self care and its uses There is considerable variation in the documented theories and conclusions supporting the concept of self care as an important nursing practice. Generally most researchers have based their arguments on the current existing theories of behavior change in their attempt to develop and explain the themes and concept of self care. In their theory of self regulation model of self care, Leventhal and Robitaille (1998) suggests that differences in motivations is one of the primary factors influencing the ability of individuals to initiate and sustain self care related behaviors. The two authors further developed an empirical model that illustrated the interactions between an individual’s reality and his /her emotional reactions. Gantz (1990) also concur that it is through such reactions that the procedures and actions plans for managing symptoms of illnesses and health problems can be generated. On the other hand, Orem (2001), proposed a theory that attempted to explain the concept of self care based on the nature of care environments where nursing interventions are undertaken. According to many authors, self care is one of the most important complements to professional health care that is usually given to persons with chronic illnesses and other health related problems. According to Norburn and Ory (1995), self care behavior is a broader concept that goes beyond simply following the doctor’s advice and incor porates patients learning and using their previous experience to help them restore their health. The potential benefits of self care as a nursing practice include reduced health care costs, enhanced working relationship between patients and health care providers, increased patient experience as well as the overall improvement of the patients perception of

Description of the role and importance of the NAACP for Public Research Paper

Description of the role and importance of the NAACP for Public Administration class greating writing skills needed - Research Paper Example This paper describes the NAACP influence in the development of new legislation, some of its social programs, defines its sponsorship role in various advocacy efforts, and also its influence in changing youth and labor laws that benefit not only black citizens, but general society as well. A riot which occurred in 1908 in Springfield, Illinois, the hometown of former President Abraham Lincoln, sparked social outcry about the ongoing victimization and violence against blacks. After these events, two notable white liberals that were direct descendents of individuals involved in the abolitionist movement, Oswald Garrison Villard and Mary White Ovington, coordinated a meeting to discuss this violence and prejudice in order to discuss matters of improving racial justice (africanaonline.com, 2009). There were sixty people in attendance to this meeting call and, interestingly, only seven of these individuals were actually African-American (africanaonline.com). From these discussions, the NAACP was founded with a mission to secure African-American rights by securing their liberties protected by the 13th – 15th amendments of the U.S. Constitution. These amendments guaranteed slavery’s abolition and equal protection under American law. Shortly thereafter, the NAAC P selected its headquarters to be based in New York and began organizing new members and coordinating research projects that are still ongoing today in favor of securing African-American needs. The NAACP has been an advocacy group working closely with public figures such as Martin Luther King, Jr. and has been integral in many social change policies and legislative improvements to advance this social groups’ needs, careers, and status position in American society. The efforts of the NAACP have paved the way for equal opportunity and other important black liberation movements. The association describes itself this

PERSONAL DEVELOPMENT PLAN Essay Example | Topics and Well Written Essays - 1500 words

PERSONAL DEVELOPMENT PLAN - Essay Example I have drawn great messages from this and believe that the situation or circumstances will not always be as we wish them to be. Our maturity and education directs us to accept what we have and use it to our advantage. Introspection and reflection made me see through my strengths and weaknesses. I was not disturbed at my weaknesses. I analyzed and realized that I get easily distracted. This is where Sir Wallace’s determination to fight against oppression gave me the strength. His unbending commitment was his greatest strength and I decided that if I made a commitment to myself to increase my concentration I would be able to achieve it. When I started switching from one subject to another, when my mind would drift into a dream world during the class lectures, I realized I needed to focus my efforts to improve upon my concentration. I realized that everything is in the mind. If you think success, success will happen. Positive thinking is what matters. That was the day I decided to think positive and act positive. Sir Wallace had a passion for liberty and so have I but to attain this I realized was easier said than done. So I started setting my goals – one step at a time – is how I went about it. I wanted the liberty to think and decide for myself. I used to revolt at restrictions and once again found myself contemplating on what I really wanted. Would I misuse the liberty if I got it? What is the liberty that I was seeking? I realized that liberty is the freedom to choose between the right and the wrong. A matured and educated person would understand the difference between the two and invariably opt for the right. The fact that I decided to set my goals itself made me feel that it was the first step towards liberty. Recognizing the weakness itself was the first step and then the decision to change. It was then that I decided to set my goals. We can make mistakes in our life but mistakes and failures should be the stepping stones to

Social Advertising: Overview and Analysis

Social Advertising: Overview and Analysis Advertising is a method of communication used by companies with the aim of making consumers keener on buying the product promoted. Advertisement according to McNamara (2011) can be defined as bringing a product (or service) to the attention of potential and current customers focused on one productà ¢Ã¢â€š ¬Ã‚ ¦ hence the plan for one product might be different than that for anotherà ¢Ã¢â€š ¬Ã‚ ¦ It is therefore essential as well to note that there are several mediums through which advertising has over the years been carried out through like commercials, signs, direct nails, personal contact, and signs or even through electronic mails. Social advertising, on the other hand, has been in use for years contrary to the beliefs of many who tend to think and suggest that it is a new and recent idea in the communication sector. The whole idea of social advertising is pegged on using the marketing and advertising philosophies to promote health and social issues with an aim of bringing forth a positive change in behavior of a targeted group or society in general (Farlex. The Free Dictionary. Computer Desktop Encyclopedia, 2009. Social Advertising). It is widely used by nonprofit and other institutions, such as the Centre for Disease Control and Drug Free Partnership for America, which has been using and engaging in social advertising for many years to impact the society and the world at large. The history of social advertising though in America started during the World War II where social advertising was used to inform people on the unfolding and also campaign for the American government. Roosevelt instructed that a War Advertising Council (now the Ad Council) be established, which carried social advertisements on behalf of the government and also the non-profit organizations like the Smokey Bear campaign. In this way, the American population was kept aware of what was going on in the society in terms of peoples reaction towards the war and also informed about the happenings in the battlefield. (Chatham University 2009, The Effects of American Advertising and Consumerism.) Technically, the term social advertising/marketing was used by Kotler and Zalman in 1971 first in reference to the application of marketing in a bid to solve societal problems (The Philippine Star, 2001). Since marketing had been used to remarkably move market products, it was argued that in the same trend it can be used to move human beings to adopt particular behaviors that are desirable and beneficial to the society. There are social marketing campaigns that are meant to expose the trouble areas to the wider society and make us attentive to their causes. Even though bringing the attention of the society to the root of the problem may not trigger change in the attitude of the society and their behavior as these are shaped by habits, interests, feelings, and beliefs (The Philippine Star, 2001) and that is the reason why the social advertising campaigns, in order to be considered effective must transverse the mere hurdle of agitation and education. Social marketing is peculiarly characterized by its emphasis on the non-tangible products and performance as opposed to the focus of commercial marketing on tangible goods and products. The primary focus is on the public and on understanding what their wants and needs are, rather than twisting them to fit into what we have like in the commercial marketing model. In a nutshell, social advertising basically tells the individual/group to embrace a new behavior, decline a probable influence/behavior, change a current behavior and discard an old behavior. On a personal level, I am very sensitive to social problems and humanitys future challenges, thats why I find sociological topics very interesting. I was very driven also to combine my business and management knowledge concerned with advertising. Nowadays, advertising has a vital role in our lives since we can find it almost everywhere! In business terms, advertising is the main point of the marketing mix. The marketing mix comprises the elements used by firms to satisfy as effectively as possible the needs of their customers, such as by product, by price, by promotion and by place. United States seems to be a very good example to examine since its advertising sector is on consistent growth with estimations exceeding $300 billion spend on advertising for 2010 (Tns-mi.com, 2007). A country that competes and provides its marketing features in an international market, (through internet for example) can then be assumed that is a trend-setter for world wide phenomena and may lead to behavioural changes not only for domestic viewers. Hence, the main aim of this extended essay is to explore the extent to which social advertising is pervasive in the United States, by exploring its magnitude of application in different facets of the American society. Characteristics of social advertising: The social advertisements strive to put forth advertisement formats that will capitalize on the social perception and perspective of the viewer (Pharma Marketing, 2010). This is in contrast to the traditional advertising that was non-social and was based on the details known about the individual whereas the social advertising is aimed at the individual users existing and potential network. It is the capitalization on the perceptions of the viewer that make social advertising to be the first of its kind to take systematic leverage over the traditionally offline potentiality, such as friends recommendations, peer influence and pressure and other manifestations of peer influence (Pharmaceutical Marketing Network, 2011 Social Advertising on Facebook). This makes it more popular and used by many more each waking day. The social advertising repeats the content over and over within very short time unlike the traditional advertising that were timed and limited to the peak times when it is felt they can generate more influence and impact. The social network will treat the viewers to timely and repeated transmissions at staggered intervals (Compass Labs, 2010). The social advertisements have also acted as referrals that are trusted by many people and this gives even more evidence that people can influence other people. The social advertising takes advantage of the fact that it is no longer a paradigm of what message is sent to the wider viewer platform but that which is shared among friends and social advertising sets out to explore these social trends to develop a new type of advertising system (Bloomerg Businessweek, 2007). The advertisers are hence constantly searching for ways to reach out to numerous social networks which compels them to look at advertising networks to push through their custom content and applications. This makes them come up with interactive advertisements or contextual advertising. (Digital Signage Today, 2011) To get a deeper understanding of the idea of social advertising, it will be worthy taking a look at a few examples of these advertisers and the advertisements as well and see what they deal in. The various social advertising that we face day to day includes those that push us to accept new behavior like Wear a life vest while in the boat or those that encourage us to reject potential harmful behavior like pregnant women should avoid alcohol to escape possibilities of defects to the unborn child. There are those social advertisements that aim to modify a current behavior like parents to wear seat belts as a role model in order to reduce injuries in case of an accident and those that target to help one abandon old behaviors, like quitting smoking to reduce chances of cancers or birth defects. These are some of the social advertising that we come across on a very regular basis. Some of the features that are common with most if not all social advertising are that they are non-commercial and solely aimed at societal benefits. They are also performed by governments, large corporate organizations or NGOs. They are as well related to the peoples attitude and enlist the use of big names that are popular among the targeted society or group. Techniques of social advertising: In the world of social advertising, there are numerous techniques that are employed by the parties involved. The mediums to be used are endless depending on the targeted audience and viewers and what is easily accessible to them. Wall murals, billboards, flyers, street furniture, cards, radio, television, mobile phone screens, human billboards, newspapers, shopping carts, bus sides, planes, web banners, rooftops, stickers, back of tickets and many more places have been used by the social advertising to pass across their message and point (thoughts.com, 2011). Lately, there have been tendencies of more and more social advertising going to the World Wide Web which is a recent discovery as compared to the others. It is a very influential medium since once an advert is uploaded onto the website, the message and pictures cam be seen throughout the world. The other recent mode is the digital signage. It is a force to reckon with in the field of advertisement. The digital signage gets into close touch with the targeted viewers and explores the interactive nature of human beings. They are also easy to control with precision as to what to display and for how long and how often. This makes the message to be relevant to the audience at all times and varying places. These are used in supermarkets, restaurants and even street corners. (Digital Signage Today, 2011). The other recent technique that the social advertising uses is the E-mail phenomenon, which is equally a recent trend as the digital signage. More often this happens in the form of unsolicited nails that contain the social motivator or message intended to be passed across. (Majon International, 2010). From the above techniques, it is apparent that the social media has struck favor among the users due to its simplicity to use and the relevance in content and timeliness. For instance, it is easier to create an advertisement page on Facebook than most social media. As a matter of fact, it takes few minutes to do it, after which you can get suggestions instantly of target groups and how you can get networked with them, as well as tutorials on how to make your advertising page look better (Fortune, 2010). Effects of social advertising on the American society: Having seen that the society at large is highly dependent on the social media and it is on these social networks that the social advertising has turned to it is necessary to look at the extent to which the society today has been affected by the medium of transmission and the content of social advertising. The underlying fact about social advertising is that it aims at making a positive impact on the society in general; it is the drive to see a better society that makes the foundation and core business of the organizations involved in social advertisements. It has been seen that the techniques used in promoting profitable goods and services can as well be used for information purpose, educate and motivational aspect to the public about issues of public interest like HIV/AIDS, energy conservation, politics and political trends, deforestation and many more social issues. Since advertising is an influential education means that is capable of not only reaching but also motivating vast audiences, its proper use is bound to produce some desirable results and this is the only level at which we can confidently say that the advertising has helped or is significant in human life. As Howard Gossage is correctly referred to by David Ogilvy in Education Line (2009), Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes we are persuaded that in as much as advertising is being used for commercial supremacy, there is room for social messages to be propagated by the same medium. Other terms that are interchangeably used to refer to using sophisticated advertisement modes to influence the society towards good morals are non-commercial advertising, cause marketing, public service advertising, public interest advertising or social marketing. Health: One of the most fundamental things that social advertising aim at is health. Most of the earlier advertisements were focused on advising the audience on what foods to eat, the correct type of diet when under different conditions. By use of mass media like the radio, internet, newspaper and TV, health tips and information can be disseminated to a vast audience at the same time. The ideas about how to quit smoking, fighting addicting to junk food that contains too much sugar or calories can be effectively passed on here (Barrie et al, 2005). Drug abuse: Social networks like Facebook have highly influenced many youth concerning drug abuse and consumption of alcohol. The advertisements have time over and over targeted the youth to inform them about the harmful nature of drugs and alcohol. The social advertising has enabled them to register online into small voluntary groups and freely share their ideas on drugs. Since it is a virtual thing and no one sees the other, the members of these teams are free to discuss anything that can help stop them or friends from drug abuse hence producing a cleaner American generation. (Media Campaign, 2009). A good example of social advertising venture is the National Youth Anti-Drug Media Campaign (NYADMC), which is almost the largest social marketing team that utilizes the service of mass media to deliver drug prevention messages and information. For instance, NYADMC embarked on what they called prescription drug initiative which was targeted at increasing parents awareness of prescription drug abuse and effectively equip them with information that would help the parents control the supply of prescription drugs (Media Campaign, 2009). Community policing: It is noteworthy that social advertising has moved out of the hitherto known domain of health issues alone into various other fields, necessitated by change of events in the contemporary society. Social marketing has enabled community policing to run smoothly in many parts of the USA. It enables the security sector to engage extensively with the citizens and obtain valuable feedback hence helping in crime prevention and behavior change through the various police schedules (Stephan, 2009). It is through such initiatives that crime in the USA can be effectively driven out. HIV/AIDS: HIV/AIDS is a scourge that has ravaged many societies in the whole world and particularly the third world. Here in the USA the effects are not very profound but still felt. It is therefore a responsibility of the social media to update the Americans about the effects of the scourge, the prevention, and care for the infected and any new information that may come up as medical research progresses. This milestone in handling HIV/AIDS has been achieved by a very wide proportion. In fact, Nilimaa (2004) agrees that the objective of advertising for a large number of nonprofit organizations is to be persuasive, and both persuasive and informative approaches may be included. He acknowledges that social advertising has a central part in the society toward elimination of HIV/AIDS. The American population has been a beneficiary of the same, since the media is central in the campaign and sensitization about HIV/AIDS thanks to the social advertisements by NGOs. Social discrimination: There have been quite a number of social advertisements that are also geared towards discouraging any acts of social discrimination, encouraging cohesion of the whole USA and prevention of inequality of any form towards all Americans. The social marketing techniques strive to prevent any recurrence of the past history of discriminatory acts whether at social amenities, public institutions, places of work, government offices and any other shared amenities. (The Online Institute, 2011). The UNDP Belarus (2004) set up projects in various parts of the world fighting discrimination of all types and one of the major ways is through social advertisements. Road safety: The safety of each and every American who walks out of his house each time and gets to the road is a priority of the government and all other stakeholders. This safety begins from the accident free drives to carjacking prevention. The issue of roadside pedophilia has also threatened the American security a number of times where the pedestrians and their children are the victims. The road carnage is on the rise during the holidays and it is at this time that more social adverts on road safety are flashed on the TV screens more often discouraging drunken driving, speeding, careless stopping in the woods, cautious driving and all the keeping trail of group members, car poling and so on (BT, 2003). These are meant to go a long way in curbing the rampant accidents that may emerge during the busy festive seasons. Environmental care: As a result of global warming, the environment has become everybodys business. It is no longer an issue that can be left on the shoulders of the governments of the countries of the world to handle. NGOs, corporate organizations and environmental groups have all lined up to help salvage the environment from the constant but certain escalation of global warming. The social advertisements will come in handy in this scenario as well. Indeed OMRON (2011), believes that one of the best ways to realize a sustainable society is to proactively undertake environmental conservation activities and share the results and plans with stakeholders through a variety of media, thereby promoting communication with them. They rely on the social media to carry out their social advertisements in ways of conserving the environment for the future generation. Americans will benefit from such techniques and implement them to sustain an environment that is inhabitable and a better America for tomorrow. Corruption: America has seen a number of corruption cases be they in inflation of bills, irregular tender awards, banking sector under deals, procurement process flouting and much more. Very few have gone unnoticed, but majority are identified and made public to the relevant authorities. For us to bring up a generation that has integrity and impeccable character there is need to keep corruption in check to the best limits available and this is where America has successfully employed the technique of using media as a way of social advertisement or campaign against the vice. (World Bank Institute, 2011). Advertisers Social Responsibility: The prerequisite to any society to cohesively exist is the cordial relationship among its members. Without the harmony that keeps the society glued together, the society will crumple in its basic structure and be no more. Hence, all the viable institutions in the society have a duty to uphold the harmony through appropriate stewardship of those under it. In the bid to uphold this harmony, integrity and honesty, adherence to generally agreed upon ethical standards, availability to offer assistance to various segments of the society and being cautious with respect to the privacy of each society member are the key issues to be considered by social advertisers. (Brand Republic, 2010). Advertising holds a central place in developed countries, contributing immensely to their economic growth. Hence, it is so influential that it can as well affect the results of a political contest. With such powers in the hands of advertising, what comes with it the responsibility which lies in the hands of the sponsors, creators, producer, buyer and even seller of the advertisement, to maintain the maximum ethical standards that support the entire society and contribute to its economic growth. In the USA, the advertisement sector falls in the wider business community that immensely contributes to the growth of the nation as one. It is therefore significant for this sector to play its part in the maintenance of order, respect to the society, and generally contribute to making the community better day by day. American advertisers have kept their bar above the rest and formed the American Advertising Federation (AAF) which represents the sector in the USA and acts as the unifying voice for advertising (AAF, 2011). The AAF will act as a unifying factor for all the involved parties in the advertising company and as well furnish them with the ethics of advertising. Social advertising is not an exception to these rules. Social advertisers have to follow the ethics guiding the advertising industry, so as to avoid any disharmony in the industry. Conclusion: In as much as the social marketing deals only with behaviour change, social advertisers will still have to stick with by the rules of advertising in putting up their advertisement be they in placard forms, flyers, newspaper, roadside billboards, TV adverts or radio since they remain to be as influential as any other commercial advertisement. If these ethics are not followed then the only replacement that they could have is greed as explained by Wallace et al (2007), which in turn will lead to a downturn in social cohesion and lead to losses be it in profits or valuable human lives. In general, the American society enjoys a relatively harmonious advertising environment, though there are a few uncertain areas as to ethics, which centre mainly on the commercial advertising. Social advertising has maintained a relatively upright and trustworthy trend through the years. Social advertising has seen the society gain from the pool of knowledge that there is and has had a relatively timely and profitable updates on the challenges of contemporary society. Hence, we can conclude that its positive impact on the American society will help it become an even more popular way of passing social messages to the wider American society with a view to instilling positive behaviours in people.

Inner Evil :: essays research papers fc

We all have a darkness inside of us that is unleashed at different times in our lives. It can come out when we are jealous, angry, or just harassing someone. In the novel, A Separate Peace by Robert Knowles, Gene, the main character, is affected by a few evils inside a person and he also releases his own evil. Three characters from the novel, Quackenbush, Brinker, and Gene, all have darkness inside of them that they let come out in different ways. The first character from A Separate Peace that lets his evil out is Quackenbush. Quackenbush is the head of the crew team at Devon School. He is always teased and harassed by the other students and consequently, Quackenbush has low self-esteem. He feels that by making fun of Gene, unleashing his inner darkness, that it will make him feel better. For the time being it makes him feel big and important. The first incident is when Gene starts as the Assistant Crew Manager and Quackenbush is above him. â€Å"†¦Ã¢â‚¬â„¢Get some towels’†¦Ã¢â‚¬â„¢How many?’†¦Ã¢â‚¬â„¢As many as you can carry. That won’t be too many.’†¦Ã¢â‚¬  (69). Quackenbush hurts Gene another time too. After making fun of Gene, Gene remarks, â€Å"†¦You, Quackenbush, don’t know anything about who I am†¦Listen you maimed son-of-a-bitch†¦Ã¢â‚¬ (71). Then a fistfight breaks out between the two. Quackenbush doesn’t like when Gene stands up for hims elf, he cannot stand it. He wants to hurt Gene because he can tell by taking the position of Assistant Crew Manager that Gene has low self-esteem. Quackenbush lets out his inner darkness at Gene because he wants to feel momentous; he wants to feel important and that is one way that someone in this novel lets out their inner depravity. The second character I have chosen is Brinker. Brinker, who is the popular politician at Devon School, is very jealous of the friendship that Gene and Finny share. He says many things about the fall and how it happened to hurt Gene. â€Å"†¦Ã¢â‚¬â„¢I’ll bet you knew all the time Finny wouldn’t be back this fall. That’s why you picked him as a roommate, right?’ [Brinker asks.]’What? No, of course not. How could I know a thing like that in advance?’†¦Ã¢â‚¬â„¢You fixed it. You knew all the time, I bet it was all your doing.’†¦Ã¢â‚¬  (79-80). Brinker was jealous of not only Gene and Finny’s friendship, but also Gene having a room all to himself.

Competitors of CSR, ISO course in Hong Kong

Life cycle thinking for green and socially responsible products and services 10. Managing CARS along supply chains 11. Human Rights and Business 12. Fair operating practices governance and intellectual property 13. Consumer issues and sustainable consumption 14. IS026000 implementation 15. Socially responsible investment and course conclusion HOOK Baptist University 1 . 2 weeks before course commencement 2. SEC and EGGS 3. 75% attendance 1 . Environmental Management System Principles and Good Management Practice; 2. ISO 14001 :2004 Requirements and Standard Interpretation: 3.Improvement from the Previous ISO 14001 :1996 Standards: 4. Development and Structure of ISO 14000 Series; and 5. Transition Period for Certification. EGGS Group ISO 26000 – social Responsibility $5,000 (22 Hours) *Award of certificate Recognize and explain the benefits of adopting ISO 26000 Identify and prioritize core issues of social responsibility Identify and engage with Use existing systems to ensure core issues and principles are addressed Identify gaps in expertise and internal training requirements Set appropriate improvement targets Productivity Training InstituteCARS Workshop : Discuss the New Situation of CARS in Modern Business (7 Hours) *Have CARS auditing service for 1 hour Section 1 : Planning Introduction of new CARS standard? ISO 26000 Steps in managing CARS?Planning, Implementation, Reporting Stakeholder engagement ? understanding and integrating stakeholders need CARS planning matrix Section 2: Cases in CARS activities Environmental Protection – Waste / Energy Reduction, Education Employee Care – Work-life balance, corporate culture building and bonding Finding the niche in community support, e. G. MONGO, Social Enterprise Consumer Protection –Advertisement, Products/Service Description, Customer Complaint Handling Section 3: Implementation and Reporting Organizational Governance Monopolizing company-wide CARS involvement CARS reporting and co mmunication HOOKAH An in-defenestrating of international standards (ISO 26000) -What Does Social Responsibility Mean to Your Organization? -To provide an in-depth understanding of international standards (ISO 26000) in implementing social responsibility -To introduce latest management standard with regard to social responsibility Organization Governance Environment PerformanceFair Operating Practices Consumer issues Community Involvement and Development The Relationship of an Organization's Characteristics to Social Responsibility Understanding the Social Responsibility of an Organization for Integrating Social Responsibility Throughout an Organization Communication on Social Responsibility Enhancing Credibility Regarding Social Responsibility Practices Reviewing and Improving an Organization's Actions and Practices Related to Social Responsibility ISO 14000 courses S?S Group ISO 14001 :2004 – Environmental Management SystemsCarbon Matters courses Carbon matters and auditing leading scheme – Green Data Centre and Cloud Security Seminar Free seminar for 3 Hours Supporting corporate to have carbon auditing Security and standard of green data How to reduce cost and carbon emission through using green data Observation and edition of carbon emission and effectiveness of green data centre Electronic engineering system management Executive Diploma in Low Carbon Management and Sustainability Reporting Module 1 Low Carbon Management Fundamentals Module 2 Energy Management for Green Environment Module 3 Carbon Management for Green Environment Module 4 Corporate Sustainability Reporting Indoor air quality courses Occupational Safety & Health Council Indoor Air Quality in Workplaces 3. 5 Hours (Full attendance and pass in the final exam) Related legislation Health effects of air contaminants Occupational hygiene monitoring Preventive and control measures The use of occupational hygiene standards HUSK Space Workshop on Indoor Air Quality (IAC)-Field Sampling of Microbiological Parameters -The course consists of 2 half-day workshops with lecture and practical sessions *attendees will have satisfied requirement for being a Hong Kong Inspection Body Accreditation Scheme (HAS) The course consists of 2 half-day workshops with lecture and practical sessions.Topics for lecture include: Introductory Microbiology for indoor air Decontamination and disinfection Indicator micro-organisms and their significance Methods of sampling (indicator and pathogenic micro-organisms) Equipment and materials used in field sampling Pro's and con's of different sampling methods and devices transport considerations of samples. Topics for practical sessions: Basic microbiological techniques-aseptic procedures, disinfection, and proper disposal of microbiological waste. Indoor air sampling-sampling techniques, use and maintenance of sampling devices. Reading of results-total bacterial counts and total fungal count, interpretation.

Punctuating Subordinate Clauses

Punctuating Subordinate Clauses Punctuating Subordinate Clauses Punctuating Subordinate Clauses By Mark Nichol In each of the following sentences, omission of a comma between a main clause and a subordinate clause muddles the meaning. Discussion after each example describes the complication, and a revision demonstrates how to eliminate ambiguity. 1. The candidate’s supporters and protesters championing his rival violently confronted each other in the city’s downtown district leading to multiple arrests. The district did not lead to multiple arrests; the confrontation did. Separating the subordinate clause â€Å"leading to multiple arrests† from the main clause with a comma clarifies the relationship between cause and effect: â€Å"The candidate’s supporters and protesters championing his rival violently confronted each other in the city’s downtown district, leading to multiple arrests.† 2. The event did not turn violent as some media reports indicated. â€Å"As some media reports indicated† is a subordinate clause to â€Å"The event did not turn violent,† so punctuation between the two segments of the sentence is required: â€Å"The event did not turn violent, as some media reports indicated.† (Without it, the sentence might be misread â€Å"The event did not turn as violent as some media reports indicated.†) 3. Who will work in the transition management office charged with executing the transition? This sentence reads as if the transition management is one of two or more such departments, one of which has the stated task. But â€Å"charged with executing the transition† is a subordinate clause referring to the who of the subject, and inserting â€Å"which is† at the head of that clause makes the transition smoother: â€Å"Who will work in the transition management office, which is charged with executing the transition?† 4. The company has been our consulting partner of choice for the last four years having supported numerous projects during that time. The phrase that begins with having is a subordinate clause, and subordinate clauses must be set off from main clauses with a comma: â€Å"The company has been our consulting partner of choice for the last four years, having supported numerous projects during that time.† The following revision alters the emphasis somewhat but reads more smoothly: â€Å"The company, which has been our consulting partner of choice for the last four years, has supported numerous projects during that time.† Another option is â€Å"The company has been our consulting partner of choice for the last four years, and it has supported numerous projects during that time.† 5. They steal diamonds and bags of cash only to send them raining down from the sky. Many writers refrain from inserting punctuation before a subordinate clause beginning with only, but this omission invites ambiguity- did they steal diamonds and bags of cash only, and not anything else?- so, for clarity, include it: â€Å"They steal diamonds and bags of cash, only to send them raining down from the sky.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:How to Format a UK Business Letter7 Patterns of Sentence StructureWord Count and Book Length

Examine how and why McDonald’s recently decided to rebrand itself in the UK The WritePass Journal

Examine how and why McDonald’s recently decided to rebrand itself in the UK Introduction Examine how and why McDonald’s recently decided to rebrand itself in the UK ). It was shown that are significant risks to major bodily organs that came as a result of this experiment (Boniwell and Lucy, 2012). This attitude aligns itself with the increasing interest in the growing level of obesity among adults and children around the world. Given the fact that one of the main reasons behind the obesity is excessive fast food intake, this negatively affects the brand image of McDonald’s (Boniwell and Lucy, 2012). As a result, the company has decided to integrate healthier fast food options within their menus. Jamie Oliver, one of the most popular TV chefs in the UK, has also criticized McDonald’s food. He condemned the company for the poor nutritional content in their products and the overall low quality of McDonald’s food (Marketing, 2012). However, once the company integrated health-related associations into it rebrand, Jamie Oliver actually praised the company (Marketing, 2012). Oliver started supporting McDonald’s after the company started using organic milk and free-range eggs in their menu (Marketing, 2012). Therefore it can be seen that criticism from key institutions and famous celebrities has driven McDonald’s to promote healthy food as part of the company rebrand. This can be seen as McDonald’s has started to provide nutritional information for its products in the restaurant menus. The products have also been redesigned with a view of decreasing the number of calories in them; for example, it is estimated that the calorie content in some McDonald’s meals has decreased by as much as 20%. Despite this, there remain products which are high in calories, such as the popular Big Mac, which still has 490 calories a serving (Daily Mail, 2011). A significant part of this rebrand aims to distance McDonald’s from the image of a â€Å"fast food cafà ©Ã¢â‚¬ , which considers speed as their priority. This implies that the company is trying to change its brand image to be seen as an â€Å"upscale restaurant†, thereby delivering better quality service and products (Humans Invent, 2012). This can be seen in the redecoration of the restaurants’ interior to be more â€Å"restaurant-like† in their design. These actions suggest that the company is attempting to distance itself from the primary factors that, in the beginning, actually have contributed to the widespread development of McDonald’s brand image: efficiency, calculability and speed. However, some sources argue that it would be quite difficult for the company to change the target market from being consumer’s expecting quick service and standard McDonald’s food meal to ones expecting a nice and pleasurable experience (Humans I nvent, 2012). Elsewhere, McDonald’s rebrand aims to target families with children that visit the restaurants for lunch or for dinner. This implies that McDonald’s typical customers, namely teenagers and children, has contributed to decrease the value of the brand image (Humans Invent, 2012). Consequently, the majority of McDonald’s restaurants in the UK have been redesigned to look like a contemporary family restaurant (Humans Invent, 2012). This implies that the whole seating arrangement and interior design has been changed to suit the family needs. Despite this, the food quality is still not considered to be for everyone; therefore it is questionable whether the redesign and changes in the menus will attract the correct consumer. A similar rebranding campaign was integrated by the superstore Wal-Mart, where the management tried to integrate celebrity endorsement to change brand image (Frying Pan News, 2011). However, given Wal-Mart’s brand reputation and history, this campaign was widely considered to be a failure. Therefore, the question still remains whether the current rebranding strategy will work for McDonald’s as the company is trying to completely change a brand strategy that has been hugely successful for 50 years (Elliott, 2011). McDonald’s had already tried to integrate new products in the past, such as offering Deluxe Line Burgers, but these strategies have failed (Elliott, 2011). This suggests that McDonald’s targeted children as well as families, anticipating that parents would come to McDonald’s to please their children. Therefore the needs of a target market did not correspond with the positioning of a new â€Å"Deluxe† product which led to the failure of the line (Elliott, 2011). Currently, McDonald’s is attempting to change the product, promotion, positioning, and physical evidence of its brand in line with the new target market. However, despite all of these changes, there is still a chance that this will not be successful. Conclusion The aim of this essay was to explore the key reasons behind the new McDonald’s rebranding strategy. It can be seen that the company has decided to move away from the old rebranding strategy which has been successful for the last 50 years. McDonald’s has started to integrate changes into every aspect of its marketing mix. This rebranding has altered the nature of McJob, the health value of the product and the quality of the service. The new rebrand strategy has also introduced new targeting and positioning strategies, as well as affecting the promotion, physical product and people aspects of the McDonald’s brand. Despite the efforts of the new rebranding strategy, the levels of success remain questionable and it could be considered that rebranding may actually decrease the value of McDonald’s brand in the context of its association with American and pop culture. Likewise, it may fail to attract the new target market which could result in additional costs fo r the company. References: Bloomberg (2013) McDonald’s Employee Budget Planner Assumes 2 Jobs at $13 an Hour. Available: bloomberg.com/news/2013-07-15/mcdonald-s-employee-budget-planner-assumes-2-jobs-at-13-an-hour.html (Accessed on 14/11/2013). Boniwell, I., Lucy, R. (2012) Personal Well-Being Lessons For Secondary Schools: Positive Psychology In Action for 11 to 14 years old, McGraw-Hill: UK. Daily Mail (2011) Its a (salty, fatty, saucy) McWrap! 600-calorie breakfast is worse than Big Mac, Available: dailymail.co.uk/news/article-2054942/McDonald’s-McWrap-600-calorie-breakfast-worse-Big-Mac.html (Accessed on 14/11/2013). Elliott, C. (2011) â€Å"It’s junk food and chicken nuggets: Children’s perspectives on ‘kids’ food’ and the question of food classification†, in Journal of Consumer Behaviour, 10 (13): 133-40. Frying Pan News (2013) Walmart Celebrities: Which Side Are You On? Available: http://fryingpannews.org/2013/07/30/walmart-celebrities-which-side-are-you-on/ (Accessed on 14/11/2013). Humans Invent (2012) McDonald’s gets a face-lift. Available: humansinvent.com/#!/4429/McDonald’s-gets-a-face-lift/ (Accessed on 14/11/2013). Klein, N. (1999) No Logo: Taking Aim at the Brand Bullies, Knopf Canada: Canada. Marketing (2012) Jamie Oliver praises McDonalds healthy eating agenda. Available: marketingmagazine.co.uk/article/1142906/jamie-oliver-praises-McDonald’s-healthy-eating-agenda (Accessed on 14/11/2013). Ritzer, G. (2011) The McDonaldization of Society 6, Pine Forge Press: USA. Schlosser, E. (2004) Fast Food Nation: The Dark Side of the All-American Meal, Allen Lane The Penguin Press: UK. Talent Management (2011) McDonald’s Aims to Rebrand the ‘McJob’. Available: http://talentmgt.com/articles/view/McDonald’s-aims-to-rebrand-the-mcjob/1 (Accessed on 14/11/2013).

Vision statement Essay Example | Topics and Well Written Essays - 250 words - 1

Vision statement - Essay Example I shall get experience in writing, public speaking, and project management. To have a master’s degree will be the next step that will help become more competitive in the marketing field. Moreover, I will look for an internship or a young professional program to help the understanding of the marketing, sales, and public relation fields. Learning how to answer telephone calls, operate machines like shredder or photocopier, and get experience as possible is what I will take advantage on to get more skills. To become a Marketing Director, a person needs to begin from the entry level that is assistant brand manager. I will apply for the role of Assistant Brand manager that will eventually lead me to become a brand manager. This is possible if I work hard and learn all that entails the management of a particular brand. The next step is to plan on how to become a Marketing Manager. I will focus on leadership skills and teamwork to ensure that my team members work to achieve the organizational goals. Then finally, become a Marketing Director in a reputable

National Security, Energy Resource Scarcity and Climate Change in the Essay - 2

National Security, Energy Resource Scarcity and Climate Change in the upcoming decades - Essay Example The negative consequence associated with having a diverse group is group conflict which may take place due to difference in knowledge, experience, age and expertise. According to a study conducted on homogenous and diverse groups showed that both groups were performing exceptionally well but people from the diverse groups had lower satisfaction from their group members, lack of group consistency existed within the group and this group had higher level of conflicts as compared to the members of the group that contained homogenous individuals (Robbins, 2003, p.234). Similar studies even proved that if individuals of diverse groups are able to overcome the conflict that they experience during the early stages of group development, then diverse groups can perform in a much better manner (Sommers, 2006, p.610). A group consisting of members that have different educational backgrounds and cultural backgrounds is said to have the ability to come up with various ideas and opinions. Great importance is given to the identification of various solutions for a particular problem, this portion of the decision making process can be satisfied by having people from diverse backgrounds making decisions (Hansen, 2006). Hansen, Z. K., Owan, H., Pan, J., & National Bureau of Economic Research. (2006). The impact of group diversity on performance and knowledge spillover--an experiment in a college classroom. Cambridge, Mass: National Bureau of Economic Research. Phillips, K., Northcraft, G., & Neale, M. (January 01, 2006). Surface-Level Diversity and Decision-Making in Groups: When Does Deep-Level Similarity Help?. Group Processes & Intergroup Relations, 9, 4, 467-482. Sommers, S. R. (January 01, 2006). On racial diversity and group decision making: identifying multiple effects of racial composition on jury deliberations. Journal of Personality and Social Psychology, 90, 4,